Shady Maple Kitchens
In 2023 Shady Maple launched a wholesale division with the goal of distributing Lancaster County baked goods to retailers across America.
Brand & Identity
The beginning of this project started with designing the logo and determining the identity it would take in all future marketing efforts. The Shady Maple leadership team had just two requirements: the Shady Maple burgundy color would be used and the Shady Maple leaf would be incorporated.
Product Photography
In order to create marketing materials for showcasing and promoting our wholesale line effectively, it was very imperative that the essence of our products were captured at the standard I had my heart set on. The goal was to create visuals that would show the delight of these treats without making them look unreal. Once the photoshoot was over, I sifted through the pictures and edited them according to the brand vision.
Product Catalog
The next step was to create materials that would present the products to potential customers. This took place in three ways: print saddle-stitched catalog, digital pdf catalog, and online landing page with all wholesale products. This was especially important because a team from Shady Maple was soon heading out to a food show and needed a great way to present the products.
Print: The print catalog was assumed to be the least popular component that displays our products.
Digital: The digital catalog was created with interactive elements that would help the viewer navigate pages, contact, or visit the landing page for more information.
Landing Page: The landing page was designed to be a hub that displays the products and ingredients, easy access to contact our sales rep, and any updates or announcements pertaining to wholesale.
Banners
For most food shows, the set-up would include three retractable banners. The design highlights finished products and with production photography at the bottom to show that the products are started and finished in our kitchen.
For other set-ups, another banner was needed to display pertinent information pointing out that Shady Maple has been trusted locally.
